Supermarket Mascot Econito Jr. (2017)

Originally illustrated in 2017 as a concept for a new supermarket mascot in Puerto Rico, this character was designed to appeal to a younger, more modern audience while maintaining a friendly and approachable personality. The goal was to create an icon that could live across campaigns, in-store materials, and brand storytelling. Revisiting the piece years later, I refined and colored the artwork, reimagining the concept with a fresh perspective while preserving its original intent — building a character-driven identity with long-term brand potential.