Polarized & Mirrored Lenses — In-Store TV

As part of the in-store TV series running across more than 200 Eyemart Express locations, I developed an educational video focused on explaining the differences between polarized and mirrored lenses. The objective was to simplify product distinctions and help customers better understand performance benefits at the point of sale. I led the full production process — from concept development and motion graphics to video editing and sound design — creating clear, brand-aligned content designed to support informed purchasing decisions in a retail environment.