New Year 50% Off | Paid Social Videos

I developed a series of vertical videos promoting a New Year 50% Off online sale for Eyemart Express, designed specifically for mobile-first and social platforms. From initial storyboard planning to motion graphics, video recording, and final edit, I led the project end-to-end. The creative focused on bold, immediate messaging optimized for vertical viewing, combining dynamic motion and clear promotional hierarchy to drive online traffic and seasonal conversions at the start of the year.