ifix Store (Logo Design)

This project involved a full rebranding for iFix Store, an electronics repair and technology services business in Bayamón, Puerto Rico. Following Hurricane María, the client sought a refreshed identity to relaunch the store with renewed energy and community confidence. I developed a new logo and color system designed to modernize the brand while reinforcing trust and technical expertise. The chosen palette combined green tones, often associated with innovation and technology, with blue tones that convey reliability, safety, and knowledge. The goal was to create a visual identity that felt contemporary, professional, and reassuring, positioning the store as a dependable destination for customers’ technology needs during a period of rebuilding and growth.