I Prefer Shell Campaign – TV Spot

I worked on a television campaign for Shell Puerto Rico centered around real customer testimonials and the brand message, “Yo prefiero Shell” (“I Prefer Shell”). The concept focused on authentic storytelling, highlighting genuine experiences to reinforce trust, loyalty, and brand preference. Through careful editing, pacing, and visual composition, I helped shape a narrative that felt personal and relatable while maintaining Shell’s established brand standards. The result was a broadcast-ready TV spot that connected emotionally with the Puerto Rico audience through credibility and real voices.