ExpressClasses | E-Commerce

ExpressClasses was developed as part of an ongoing in-store video series across more than 200 Eyemart Express locations, with the goal of educating customers and driving online purchases through the brand’s e-commerce platform. I led the project from concept through execution, creating a clear and approachable narrative that encouraged customers to shop online with confidence. From scripting and visual direction to motion graphics and video editing, I built a cohesive piece that connected the in-store experience with digital convenience, supporting a broader omnichannel strategy for the brand.