Econo Visa & Econo Gift Card

For Econo’s first-ever branded gift card in partnership with Vanilla Visa, I led the visual direction and overall concept for the national launch. The goal was to make a financial product feel completely at home inside a grocery brand. Instead of treating it like a banking tool, I positioned it as an extension of the Econo shopping experience, bold, vibrant, and rooted in freshness. The visual system tied directly into the brand’s red palette and produce-driven identity, creating a scalable campaign that supported a major milestone for the company.