Econo Visa & Econo Gift Card (2017)

Led the visual direction and concept for Econo’s first branded gift card in partnership with Vanilla Visa for a national launch.

The approach was to make the product feel native to the brand, treating it as an extension of the Econo shopping experience. Bold, vibrant, and rooted in freshness, with a visual system built from the brand’s red palette and produce-driven identity.