ECONO – TV Spot (2016)

I led the creative direction and production of weekly 15–30 second television spots for Econo Supermarkets, tailored specifically for the Puerto Rico audience. Each commercial highlighted featured products and in-store promotions, translating weekly retail offers into clear, culturally relevant messaging for broadcast and in-store viewing. In addition to concept development, I handled the Spanish voice-over recording, video editing, and motion graphics, creating a streamlined production workflow that maintained brand consistency while adapting quickly to changing promotions week after week.