UltraXHD – In-Store Video

As part of an ongoing in-store TV series across more than 200 Eyemart Express locations in Texas, I led the creative direction and production of promotional and procedural content designed to educate and convert in real time. The ULTRAXHD video highlighted premium custom high-definition lenses, translating technical product benefits into clear, engaging visual messaging for a retail environment. From concept to motion design, I developed a scalable visual system that aligned with brand standards while driving awareness and in-store upgrades at the point of decision.