Econo Father’s Day Campaign — TV Spot | Puerto Rico

I developed and produced a Father’s Day TV commercial for Econo Supermarkets in Puerto Rico, centered on the importance of family and shared moments. Rather than focusing solely on promotions, the campaign highlighted Econo’s decision to close its stores on Father’s Day so employees could celebrate with their families. Through thoughtful storytelling, editing, motion graphics, and audio direction, I crafted a heartfelt broadcast piece that reinforced the brand’s community values while connecting emotionally with the Puerto Rican audience.