Pancho Sandwich (Storyboard Animatic 1st Concept)

I created this cinematic animatic concept for a proposed 3D photoreal commercial spotlighting Church’s Chicken’s Pancho Sandwich return for the Latin American market. The concept explores dynamic camera movement and food-forward storytelling to emphasize the full meal experience and in-restaurant appeal. Designed to bridge narrative and realism, this piece highlights my approach to directing, shot composition, and pacing for a high-impact food advertisement.

Although the project ultimately moved in a different creative direction, this work represents the original visual concept and creative intent developed during early campaign exploration.