Lens Color Education Series — In-Store TV

As part of the ongoing in-store TV series across more than 200 Eyemart Express locations, I developed a set of educational videos designed to help customers understand the differences between lens color options. The goal was to simplify technical information and support confident purchase decisions directly at the point of sale. I fully produced each piece from editing and motion graphics to sound design and final delivery, creating clear, visually engaging content that aligned with brand standards while enhancing the in-store customer experience.