EMX BOGO Campaign for CTV & TV

I led the creation of a Buy One Get One Free (BOGO) campaign for Eyemart Express, developed for Connected TV, broadcast placements, and programmatic distribution. The campaign was produced in 6-, 15-, and 20-second formats to maximize reach and performance across multiple digital and streaming platforms. I managed the entire production process — including concept development, motion graphics, video editing, and audio — ensuring each version stayed aligned with brand standards while delivering clear, high-impact promotional messaging built for conversion.